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The web site had the following in the homepage, "Markets and Community has been built to promote local markets and events including craft markets, farmers markets and community markets to the wider community through our comprehensive website and social media." We noticed that the web site stated " We also act as a hub for market organisers, stallholders and online businesses to help them connect with each other in order to help them grow their businesses." It also said " If your market is not listed on this site, please contact us. Section to see if your business is listed." The header had Markets as the highest ranking optimized keyword. This keyword is followed by Victorian Market, craft markets, and markets and fairs which isn't as urgent as Markets. The other words marketsandcommunity.com.au uses is farmers markets. NSW Markets is included and will not be understood by search crawlers.